Reflections on Launching a Self-Help Book in the Middle of a Global Pandemic

The world has changed since I finished writing it, but the ideas feel more urgent than ever.

Adam M. Lowenstein
12 min readApr 25, 2020
Photo source: Instagram

We all have to balance different aspects of who we are and what we do and how we spend our time. Sometimes, different parts of us — our responsibilities, our hobbies, our experiences, our identities, our areas of expertise — exist in different spheres. Maybe you work 9-5 to pay your bills and also have an unrelated side hustle outside of the office. Like every human being, you still have to make trade-offs in how you allocate your time and attention, but these two parts of your identity might remain pretty much distinct. Two separate worlds, neither collaborating nor colliding.

Other times, our priorities and passions seem to compete with one another. We constantly feel pulled in different directions, leaving us operating from a place of tension. That’s where I’ve found myself for much of the past two-plus years. Throughout the entire process of writing, publishing, and (so far) promoting my new book, Reframe the Day: Embracing the Craft of Life, One Day at a Time, which will be published on Tuesday, April 28th, I’ve felt a lingering sense of tension.

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Adam M. Lowenstein

Author of “Reframe the Day” & former U.S. Senate speechwriter. I write about politics and life, occasionally at the same time. Subscribe & more: www.adaml.blog.